Airbnb X Vice Experiences Commercial
Airbnb came to VICE looking for brand partnership as they launched their new platform, Airbnb Trips. My team developed some of VICE's most popular documentaries in to cultural tours led by local community experts and VICE talent. Travelers could enter a contest to win the chance to go on one of the all expenses paid trips. Airbnb donated to local charity organizations in the communities the tours took place in, and my team worked with the local hosts to make sure the experiences were culturally sensitive. We traveled to four countries on four continents in three weeks to try out the itineraries ourselves and film the VICE curated experiences.
Director: Jack Turits
Creative Directors: Kelly Fulton, Jay Chary